Stories

Tiger Wood's apology this morning covered lots of ground. Not to say his transgressions were acceptable in any way, but his remarks reminded TAC of just how influential he was - and likely still is - in so many circles. Family, friends, business partners, charities, sponsors, leagues, parents, kids.... it is hard to think of any one since Bill Clinton whose private transgressions were examined so closely in the public eye, and affected so many people.

Apology List

• Each of us: "I want to say to each of you, simply and directly, I am deeply sorry for my irresponsible and selfish behavior I engaged in."
• ibid:  For all that I have done, I am so sorry.
• His wife Elin: "....my real apology to her will not come in the form of words; it will come from my behavior over time."
• Business associates and Sponsors: "My behavior has caused considerable worry to my business partners.
• Employees: "To those of you who work for me, I have let you down personally and professionally. 
• Tiger Woods Foundation staff, supporters, donors, etc.
• Parents, Kids, Families "Parents used to point to me as a role model for their kids. I owe all those families a special apology. I want to say to them that I am truly sorry."

Read the NYT Article

Read the Full Apology Transcript

Read the ESPN ANalysis of Sincerity and Body Language - Did he mean it?